Hurley Resident Promotes Gogebic Iron Range on NBC's Today Show

HURLEY, WI - Friday, July 16, 2010 - During a recent piece on the Today Show entitled The Truth About Your Past Sins, and again on this morning's show, Hurley resident Vic Calore can be seen in the background holding up an "Fe" sign.  You may have seen "Fe" bumper stickers or seen "Fe" on Twitter  or Facebook. "Fe" Live LiFe  is a promotion used to introduce people to the Gogebic Iron Range and all of the wonderful things the area has to offer. 

On this morning's Today Show Calore and his "Fe" sign can be seen once again. While guest performer Enrique Iglesias sings his 2000 hit song Be With You, Calore is waving his sign. At the end of Iglesias' performance, he dives into the audience, right on top of Calore and his "Fe" sign.