BCBS of MI & Wellness Council of the UP Encourage Residents & Businesses to "Get Moving"

IRONWOOD, MI - Sunday, January 8, 2011 ― Blue Cross Blue Shield of Michigan and the Wellness Council of the Upper Peninsula are teaming up again for the 10th annual “Get Moving U.P.” fitness program, an eight-week challenge encouraging local residents and businesses to incorporate physical activity into their daily routines. The goal for participants is at least 30 minutes of activity a day, five days a week. The challenge begins on January 15, 2011, and ends on February 26, 2011.

“At Blue Cross Blue Shield of Michigan, we’re committed to a healthier future for all Michigan residents. ‘Get Moving U.P.’ is the perfect opportunity for local businesses and residents to adopt healthier lifestyles and foster relationships with other members in their community,” said Sue Nelson, senior community liaison at Blue Cross Blue Shield of Michigan. “Together we will build a stronger, healthier Michigan.”

Residents can register for the competition individually or through their employer by visiting fitUP.org*. Those reaching minimal physical activity goals will be eligible for the following prizes:

  • Mid-event: Two $100 cash award winners will be selected from all participants logging 600 minutes of exercise in the first four weeks of the competition.

  • Grand Prize: Three overall winners will be selected at the end of the eight-week competition from all participants who have logged at least 1,200 minutes of exercise. The three winners will each receive a $100 cash award.

In addition to the individual prizes, Blue Cross will donate $1,000 to a health-related charity chosen by each of the top three winners. The $3,000 donation is part of the Blues unique mission to improve the health of Michigan residents, increase access to care and focus on reducing health care costs and improving health care quality across the state.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit www.bcbsm.com.


*Blue Cross Blue Shield of Michigan does not control this website or control its general content.

For More Information about "Get Moving U.P." Contact:

Geneva Smiles
Community Health and Wellness Coordinator
Asprius Grand View
906-932-6208